Factsheet – The Secrets to Hiring the Best Commission Only Salespeople

So, you’ve made the bold decision to recruit some self-employed commission-only sales agents. And naturally you want to know how to get the cream of the crop.

Here’s our handy checklist for hiring commission only sales reps:

  1. Dangle the right carrot. Think in terms of what’s in it for the sales agent, rather than what’s in it for yourself!
  2. Go to the right source: use an established reputable sales agent register (such as AgentBase). Not social media. Not recruitment consultants. And not online job sites like Indeed, Monster, etc. Commission only sales agents are not looking for jobs!
  3. Mention the right things in your sales agent advert:
    • TARGET MARKETS – What market sectors, customer types, industrial sectors are your commission only sales reps to call on?
    • AREAS – What geographical areas are you looking for commission only sales people to fill?
    • PRODUCT INFORMATION – What are your new commission only sales agents to sell?
    • CONTACT DETAILS – How should commission only sales reps contact you?
  1. Don’t try to recruit commission only sales reps in the way you would recruit employed Use the right language. Don’t use words such as ‘job’, ‘employment’, ‘recruit’, ‘interview’ etc.
  2. Don’t try to manage and motivate commission only sales reps like you would employed reps. Avoid turn off terms such as ‘targets’, ‘reporting’ etc.
  3. Avoid the main pitfalls:
    • Not understanding the sales agent’s role, risks, strengths, & limitations
    • Unrealistic performance expectations
    • Unrealistic level of control expected / required
    • Over-estimating your position in the relationship
    • Over-managing sales agents
    • Under-managing sales agents!
    • Complicating things
    • Getting the legals wrong


This is just a quick overview. AgentBase exists purely to help companies to hire the best commission only salespeople, and has a wealth of knowledge and experience (since 1993). Contact us today to find out how we can help you further.

Working with sales agents can be an ideal way to grow a business or launch a new product with minimal costs. Often sales agents are the most cost-effective, quickest and lowest risk route to market. They may also simply be the best strategy when trying to open up new markets, where pre-existing customer relationships are key.

At AgentBase we have extensive experience of sales agent planning, recruitment and management. Call our friendly staff for a chat about your situation and how we can help you to get the most of out of using sales agents.

Want to know more?

Want Some Advice

We provide a range of advisory and consulting services.

Or simply call us now to discuss your requirements, and for a full explanation of our services. One of our experienced consultants will be happy to help:

01926 864200