Factsheet 10 – Big Cities & Sales Agents

Very big city are difficult areas for sales agents. You might hope and expect the opposite given the high concentration of potential customers. The worst by far is London, followed by Birmingham and Manchester. These areas are often poorly suited to sales agent activity in the following ways:

  • Difficult to park near a customer. Sales agents may have to carry several different principals’ samples and sales materials. They will not want to walk far.
  • Car parking charges – added expense
  • Parking fines and clamping – if parked illegally
  • Customers tend to be very busy – making it hard for sales agents to just turn up and be seen, or even if appointments are made, waiting customers will normally take priority over any salesman. They also cause constant interruptions.
  • Not very many independent customers – many big city businesses tend to be multiples
  • Congestion charging etc. in London (and maybe more city centres in future)
  • Slow speed of moving around due to traffic – means much of the day is spent travelling

Consequently there are fewer sales agents operating in big cities than you might hope for.

Working with sales agents can be an ideal way to grow a business or launch a new product with minimal costs. Often sales agents are the most cost-effective, quickest and lowest risk route to market. They may also simply be the best strategy when trying to open up new markets, where pre-existing customer relationships are key.

At AgentBase we have extensive experience of sales agent planning, recruitment and management. Call our friendly staff for a chat about your situation and how we can help you to get the most of out of using sales agents.

Want to know more?

Want Some Advice

We provide a range of advisory and consulting services.

Or simply call us now to discuss your requirements, and for a full explanation of our services. One of our experienced consultants will be happy to help:

01926 864200