Seminar Presentation on Sales Agent Strategy

'How to Succeed with Sales Agents'

Now includes FREE Support Pack (worth £99)

Are you considering the use of sales agents, but have lots of unanswered questions?

Would you like to:

• Understand the basics & process of sales agent recruitment & management
• Be able to make an informed decision as to whether sales agents are the right route to market for you
• Benefit from 16 years of hands-on experience of actually and successfully recruiting and managing agents

Would you like:

• A balanced, strategic view that explains the pitfalls as well as the obvious benefits?
• Impartial advice from the market leader who maintains the UK’s most extensive contact base of sales agents?

FREE Support Pack:

• Contents:
  • Agent Strategy Guide
    • comprehensive 80 page guide on all you need to know about sales agents
  • Strategy Plan Proforma
    • your simple written statement of all key aspects of your plan
  • Legal briefing
    • concise but thorough summary of the Commercial Agents Regulations (CAR)
  • Legal Q&A
    • your shortcut to understanding the CAR and how they affect you
  • Agent Interview Checklist
    • ask prospective agents all the right questions
  • Advert Form
    • simple and quick route to formulating adverts that attract agents
  • Agent Information Checklist
    • ensure you send the right information to prospective agents
• Further details available on request
• Formerly charged extra at £99 + VAT

• To give you a working understanding of the nature of doing business with sales agents
• To help you towards making decisions as to whether sales agents are a viable route to market for your business.
• To equip you with a clear understanding of all the main elements of an effective sales agent strategy.
• To give you a route map of how to successfully recruit & manage sales agents, avoiding the pitfalls.

In summary, we will give you the knowledge and tools required to formulate and implement an effective and successful sales agent recruitment and management campaign.

Please note: This is NOT a sales platform for AgentBase. We will NOT attempt to sell you any services (unless you specifically ask). We pride ourselves on honest, factual, thorough and objective content.

1.  Introduction

2.  Legal Aspects
3.  All About Sales Agents

4.  Essentials Of A Successful Sales Agent Strategy

5.  Sales Agent Recruitment

6.  Sales Agent Management

7.  Motivation & Incentives

8.  Control

9.  Channel Conflict

10.  What Agents Are Looking For

11. The Agency Package

12. How Far Will Agents Take You On Your Journey?

13. Summary

14. The Next Steps

Location:  Kenilworth, Warwickshire
Duration:   half day, start 13.30
Free:   refreshments, course notes, support pack

Next Events:

Jan 2012 - Tues 24th

Feb 2012 - Tues 21st

Mar 2012 - Tues 20th

Apr 2012 - TBA


Cost:  £295 per delegate*

*Includes £150 advertising credit (ask for details)